Start a projectStart
An Effortless team

One hour. One rulebook. A team that builds on it.

Working with an Effortless team starts with a call. You describe one piece of your business; while we talk, it becomes a rulebook, and from that one file the database, the API, the editor, the documentation and an app are built. By the end of the hour you are clicking through it. After that, the people below build on the same foundation: our own professional services, and a growing list of vendors who provide Effortless services.

By the end of the first call

Here is what you have.

One prompt starts the build: make a rulebook and install the rulebook editor; list the personas who will use it, including an admin; write their user stories; write the routes for each role; write the app and start it as soon as it can be clicked. The half hour it runs is spent talking about your business, and it leaves all of this behind.

1A full database

Every table from the conversation. For every fact typed in, about two more are worked out by rules: counts, totals, statuses and flags that follow the data.

2A schema per role

Each persona gets its own view of the data, with field-level and row-level permissions, so a volunteer sees their shifts and a coordinator sees them all.

3The rulebook editor

A full admin interface that behaves like a spreadsheet: every table, every row, editable, with export to Excel and import back for round-trip editing.

4Documentation for every field

Plain-language rules for every value, from the deepest inference down to the ground truth it rests on, in four languages on screen and seven more available.

5A public API

The app is built against it, and so can anything else you connect: a report, a spreadsheet, another system.

6The app itself

A page for every persona, a sign-in for each of them, every number carrying the rule that produced it. You are clicking through it before the hour is up.

The team

The people who build on it.

Every one of them works from the same rulebook, so a project can start with us and continue with any of them, or the other way round. The list grows; this is who is on it today.

Nyack, New YorkEffortlessAPI professional servicesEJ Alexandra and Niko Gutknecht

The people who built Effortless. The first call, the fixed bid for the real thing, training, project consulting and onsite work, and the pieces around a build: deployment, hosting, maintenance, migration, support.

First calls, fixed bids, training, consultingProfessional services →
Lenexa, KansasGradSpecsDerek Hobbs, founder and CEO

An operational consulting firm for organizations with complex operations: operational advisory, workflow design, systems integration, custom software and AI enablement. GradSpecs has brought projects to Effortless for a decade.

Operations consulting and delivery on Effortlessgradspecs.com →
Indianapolis, IndianaSquilloScott Wyatt, co-founder and CEO

An agentic operating system that sits behind a team's existing tools, and the APH protocol for agent-to-agent authorization and signing, with audit trails. Where an Effortless project puts AI agents to work, Squillo is how they are allowed to.

Agent authorization, signing and auditsquillo.com →
New YorkPivotPoint.aiBen Leopold, founder

Turns spreadsheet-heavy workflows into custom applications in about two weeks, with the client owning the code, the data and the domain, and a 60-day ROI guarantee. An early Effortless customer; the Effortless loops started with him.

Spreadsheets into custom applicationspivotpointai.app →
Redmond, WashingtonDavid ShadleSolution architect

The Shadle Steps are how a rulebook is bootstrapped: words, vocabulary, glossary, narrative, scenarios, then the model. David designs for people and agents, and uses Effortless to audit what a company actually runs on.

Solution architecture, the Shadle StepsThe Effortless Loop and the Shadle Steps →
Camarillo, CaliforniaControl PlaneDoron Grinstein, CEO and co-founder

The platform every Effortless project is hosted on. A workload is deployed once and runs across AWS, Google Cloud, Azure, on-premises or bare metal, with networking, TLS, failover and identity handled by the platform.

Hosting and the cloud underneath every projectcontrolplane.com →

Provide Effortless services and want to be listed? Write to hello@effortlessapi.com.

Start

Bring one piece of your business.

Book the hour, or start a project yourself for free and bring it to the call.